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    Home » In defence of BUA’s Super Eagles largess
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    In defence of BUA’s Super Eagles largess

    Sani YusifBy Sani YusifJanuary 19, 2026
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    BUA

    To motivate and encourage Nigeria’s Super Eagles at the just concluded Africa Cup of Nations football tournament in Morocco, billionaire industrialist and Chairman of BUA Group, Abdul Samad Rabiu, has reaffirmed his commitment to the $500,000 (about ₦700 million) reward he earlier pledged to the team, despite their semi-final defeat to the host nation, Morocco.

    And despite falling just short of a place in the final of the competition after the Super Eagles were defeated 4–2 on penalties, before a capacity crowd at the Prince Moulay Abdellah Stadium in Rabat, the Chairman of BUA Group chose not to dwell on the disappointment of loss.

    But instead, the billionaire businessman turned his attention to the positives, praising what he described as the character, resilience, and unity displayed by the Nigerian players throughout the tournament.

    He noted that the team’s fighting spirit, discipline, and collective resolve in the face of pressure were worthy of commendation and a true reflection of the nation’s footballing pride, regardless of the final outcome.

    Chairman Rabiu then encouraged the players to keep their heads high, assuring them that their efforts had not gone unnoticed by the totality of Nigerians.

    He further reaffirmed his decision to honour the $500,000 pledge he had earlier made to the team in recognition of their impressive performance and commitment throughout the tournament.

    Emphasising national pride, he reminded the players that Nigeria remains proud of them and continues to believe strongly in their ability to achieve greater successes in future competitions.

    However, back home, the gesture by Abdussamad Isyaku Rabiu has continued to generate mixed reactions, with a section of Nigerians expressing discomfort and even sadness over the decision.

    While some observers have questioned the timing and possible implications of the move, others have gone further to express deep concern about the broader message it conveys.

    For this segment of the public, the gesture has evoked a mixture of disappointment and unease, as they believe it fails to reflect the harsh realities currently confronting many Nigerians.

    To them, the donation is seen as a misplaced priority, coming at a period when a large number of citizens are struggling under severe economic hardship.

    With rising living costs, shrinking incomes, and widespread unemployment, they argue that such a significant and huge financial commitment would have been more impactful if it had been directed toward initiatives that directly ease the daily burdens of ordinary people and address urgent socio-economic challenges.

    According to them,  such resources would have been better directed toward alleviating pressing social and economic challenges, including poverty, unemployment, and the rising cost of living, which continue to weigh heavily on ordinary Nigerians.

    To them, allocating such a huge sum of money to a few individuals is viewed as wasteful, particularly in the face of widespread poverty affecting millions of people across the country, and even more so in his home state of Kano.

    According to this group, the funds could have been more prudently channelled into projects with direct and lasting social impact, such as improving access to quality education, strengthening healthcare services, and supporting sustainable poverty alleviation initiatives that would benefit a far broader segment of the population.

    However, the majority of us strongly disagreed with these claims and view the situation from a different perspective.

    First, as a well-known philanthropist, Alhaji Abdussamad Isyaku Rabiu’s gesture should be understood as a meaningful investment in the development of sports in the country.

    Such support helps to nurture talent, promote discipline, inspire young people, and strengthen national unity and pride, especially at a time when sports remain one of the few platforms that consistently bring Nigerians together across ethnic and social lines.

    Second, beyond his status as a respected national figure and renowned philanthropist, Alhaji Abdussamad Isyaku Rabiu is also a multinational businessman with extensive global reach and influence.

    His interventions are therefore not limited to charity alone, but also reflect strategic contributions that can elevate Nigeria’s image internationally, attract further private sector participation, and encourage other corporate leaders to support national development initiatives, including sports, education, and youth empowerment.

    Therefore, his support for the Super Eagles goes far beyond a simple act of generosity; it reflects a deeper and more deliberate commitment to nurturing national pride, strengthening unity, and harnessing his resources to inspire, motivate, and uplift Nigerians, both on and off the field of play.

    It also stands as a powerful testament to the impact that visionary leadership and strategic philanthropy can have in uplifting a nation, strengthening its institutions, and empowering its people to aspire to greater heights.

    Therefore, his gesture toward the Super Eagles, alongside his numerous contributions in other critical sectors, should be viewed in a broader national context.

    Rather than being limited to Kano state, his home base, these interventions reflect a commitment to Nigeria as a whole.

    Supporting the national team is not just about sports; it is about boosting national morale, promoting unity, and projecting a positive image of the country at a time when Nigerians need shared moments of pride.

    When combined with his sustained investments in health, education, infrastructure, and humanitarian support across different states, the gesture underscores a sense of national responsibility and solidarity that ultimately benefits all Nigerians.

    It reflects a far-reaching vision that goes beyond regional or ethnic boundaries, underscoring a genuine commitment to national development, collective unity, and the overall well-being of the country.

    Such an outlook reinforces the idea that progress and responsibility should be shared across the nation, with actions driven by the broader interests of Nigeria rather than narrow local considerations.

    Moreover, Abdussamad Rabiu is far from being a local philanthropist whose impact is confined to one area.

    His record of interventions spans multiple states and sectors across the country, making it clear that his contributions are national in scope.

    As such, his generosity should be understood not through a regional lens, but as part of a broader commitment to supporting Nigeria’s development and shared prosperity.

    His philanthropic initiatives are both extensive and diverse, cutting across multiple sectors throughout the federation.

    From advancing education and strengthening healthcare systems to promoting sports and supporting community development, his efforts have positively impacted countless lives in various regions.

    This breadth of engagement highlights a commitment not only to addressing immediate needs but also to fostering long-term growth and well-being across Nigeria.

    We are all aware of his extensive philanthropic activities and strategic investments nationwide, which underscore his commitment to national progress and the well-being of Nigerians beyond regional or local boundaries.

    Under Healthcare Infrastructure: Abdussamad Rabiu has made significant contributions to healthcare development across Nigeria.

    He constructed a state-of-the-art oncology (cancer treatment) center in Ilorin, Kwara State, valued at N2.5 billion, and established a 200-bed specialist hospital in Kano State.

    In addition, he donated a N4 billion Police Hospital in Abuja and is currently overseeing the construction of a 7,000-square-meter pediatric ward at the Aminu Kano Teaching Hospital.

    Beyond building healthcare facilities, he has also provided critical medical supplies, donating drugs and equipment worth N35 million to 16 clinics in Sokoto State.

    His commitment to public health extends to international partnerships, including a collaboration with USAID, through which he contributed $500,000 to support programs aimed at curbing tuberculosis and HIV in Nigeria.

    Under Education and Capacity Building: Abdussamad Rabiu has made substantial investments in education and capacity development across Nigeria.

    Through the ASR Africa Tertiary Education Grants Scheme, he is awarding N1 billion in grants to multiple universities, including the University of Ibadan, Ahmadu Bello University, and the University of Maiduguri, to support infrastructure development.

    He also constructed the Centre for Islamic Studies at Bayero University, Kano, and handed over a fully completed N1 billion International Innovation and Entrepreneurship Center at the University of Maiduguri.

    Beyond infrastructure, he has supported the establishment of practical skill acquisition centers, including state-of-the-art laboratories for robotics and artisan crafts, across various institutions, providing students with the tools and opportunities to develop hands-on skills and enhance their employability.

    During the COVID-19 pandemic, Abdussamad Rabiu demonstrated remarkable leadership and commitment to public welfare.

    He committed over N7 billion in cash, foodstuffs, and medical supplies to federal and state governments, donated 31 ambulances and more than 20 vehicles to support logistics and clinical response across the country, and contributed N1 billion through the BUA Foundation to CACOVID, the private sector coalition.

    Additionally, he donated over N1 billion in cash to 10 state governments and provided N300 million to the Presidential Task Force on COVID-19, helping to strengthen the nation’s response to the unprecedented health crisis.

    On Disaster Relief & Social Welfare: Rabiu’s philanthropic activities also extend to disaster relief and social welfare. Following devastating floods in Borno State, he donated N2 billion to aid victims and support recovery efforts.

    He has supplied raw and dry foodstuffs to over 1.5 million people across Kano, Lagos, and Rivers states, while also implementing programs that provide free hearing aids and support for visually impaired individuals.

    Importantly, BUA’s philanthropic initiatives go far beyond short-term relief. They are designed with sustainability in mind, focusing on homegrown solutions that address Nigeria’s long-term developmental challenges.

    By complementing government programs and fostering social welfare, these efforts make a meaningful contribution to national progress, demonstrating a commitment to creating lasting impact across the country.

    Instead of criticizing or conderming the gestures, we should encourage others to learn from his example and emulate his approach.

    By adopting similar initiatives, more communities can benefit, more challenges can be addressed, and positive change can reach far greater parts of the country.

    This kind of collective effort would amplify impact, creating a culture of sustainable giving and national development that extends well beyond the efforts of a single individual.

    So, we should not allow ourselves to be perceived as killjoys who take pleasure in dampening the happiness or achievements of others.

    Instead of constantly criticizing or casting doubt on positive actions, we should strive to appreciate genuine efforts, encourage goodwill, and promote a culture of support and understanding.

    By doing so, we help create an atmosphere where progress, generosity, and success are celebrated rather than resented.

    Our prayer should be that BUA and others continue to make such gestures, so that over time, many more people can benefit from their generosity.

    By encouraging and appreciating these acts, we help foster a culture of giving and responsibility, where positive contributions are sustained and their impact reaches a wider segment of society.

    God bless BUA

    God bless The Federal Republic of Nigeria.

    In defence Largess of BUA's Super Eagles
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    Sani Yusif
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    I was a staff of the then Triumph Newspapers, with keen interest in sports journalism which drove me to the unit where I was supported and oiled in the dynamics of modern sports reporting by my mentor/friend, Sani Zaria, the then Group Sports Editor of the Triumph. And when he left in 1995, I tried to sustain the spirit against all odds with a column sportesye. But when The Triumph was closed, I was moved to Kano Polytechnic as a lecturer until my retirement last 3 years, which gives me time to return to what I know best , the recreation of the SPORTS EYE.

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