I was opportune to listen to one Tijjani Shehu Yahaya in a Nasara Radio, sports programme, titled “Taskar Wasanni” presented by Muhammad Wasilu Kawo last week’s evening.
Tijjani Yahaya talked at length on how to transform Kano Pillars Football Club from total dependence on government for finance to a Financial Powerhouse. Interesting.
To him, if well executed it will halt the club’s financial woes and instead transform the team to be financially sound, buoyant and dependable on itself and all its needs.
He made me totally believe that something positive can be achieved if the government can listen to him and do as he design.
When they ended the program, I called the presenter and asked for the contact information of his guest which he wasted no time on and forwarded it to me. I too wasted no time in calling the number but no reply.
I then changed the style by which I sent a Whatsapp message to him via the number which he replied instantly.
I introduced myself to him and wanted to know if the Blueprint he was mentioning in their discussion with Wasilu Kawo had reached the government.
His answer was yes and went further to inform me that he gave it to the commissioner hand to hand in the stadium at the finals of Abba Gida-Gida one year anniversary competition.
He further told me that the commissioner handed it to the present chairman of the club, Ali Na Yara Mai Samba instantly for perusal and necessary action.
Tijjani told me that the commissioner even named him as director marketing of the club openly too.
But since then according to Yahaya, nothing-nothing because neither the new chairman nor anybody call or say anything with regards to the Blueprint.
But when I asked what the Blueprint entails, Tijjani Shehu Yahaya mailed its e-copy into my inbox to see.
Titled “Presentation For Kano Pillars FC: Blueprint To Generate Billions Of Naira” which has about six to seven pages with different infos. The Blueprint was broken into parts.
Introduction is the opener where it welcomes and thanks for joining the presentation. It begins with a comprehensive strategy on how to generate billions of Naira for Kano Pillars FC over a period of one year.
The document has Academy Development, Transfer of Players, Marketing & Sponsorship, Stadium Management, Commercial Disruption, Blockchain & Fan Tokens, New Partnership Initiatives and Digital Marketing / Media & Monetization
Under Academy Development, the objective is to develop a robust youth academy to nurture local talent and create a pipeline for the first team.
And Key Steps to achieve that is the Infrastructural Investment; Upgrade training facilities and pitches; Scouting Network; Establish a comprehensive scouting network across Nigeria; Coaching Staff and Hire experienced coaches and support staff.
Others include Talent Identification Programs; Conduct talent identification programs and trials; Partnerships; Collaborate with local schools and youth clubs; Expected Revenue and Potential transfer fees from academy graduates.
On the objective of players transfer: The document made it clear that player’s transfers is a significant revenue stream.
And the Key Steps to achieve that: Depends on Players Development: Which will focus on developing high-potential players.
Market Visibility: This will increase players’ visibility through international tournaments and friendly matches worldwide.
Agent Network: This will build relationships with reputable player agents and scouts.
Negotiation Strategy: Id to develop a strong negotiation strategy for player sales.
On the Expected Revenue: The club will get significant transfer fees from selling players to international clubs.
The next page was leveled: Marketing & Sponsorship Training Center whose Objective is to maximize revenue from marketing and sponsorship deals.
The Key Steps here is Brand Development: Which will enhance the club’s brand identity and market appeal.
While with Corporate Partnerships: The club will secure sponsorships with local and international brands.
Merchandising: On this, the club will develop and sell club merchandise including jerseys, scarves, and memorabilia.
Community Engagement: Here the club engages with the local community through events and outreach programs.
On the Expected Revenue: The club increased sponsorship deals and merchandise sales.
Another page was that of Stadium Management whose Objective is to optimize the use of Sani Abacha Stadium for revenue generation.
The Key Steps here is on every Match day, the revenue increases through ticket sales via promotions and better fan engagement.
For Non-Match day Events: The club will host concerts, exhibitions, and other events at the stadium for yet another revenue generation.
On the VIP Experiences: The club creates premium seating and VIP packages.
And for Stadium Tours: The club offers guided tours of the stadium to fans and tourists.
For the Expected Revenue: Higher match day income and additional revenue from non-match day events will boost revenue of the club.
The next page of the document is for Commercial Disruption Daniel Gallego Juliana Silva whose objective is to introduce innovative commercial strategies to disrupt the traditional revenue model.
The Key Steps here is the introduction of E-commerce Platform: This will launch an online store for merchandise and ticket sales.
Mobile App: The club will have its mobile app developed for fan engagement and exclusive content.
On Content Creation: The club will produce and engage content for social media and digital platforms. For the Fan Membership Programs: The club will create membership programs with exclusive benefits. Expected Revenue here will increase digital sales and enhanced fan engagement leading to higher revenues.
The next page is on Blockchain & Fan Tokens. The objective is to utilize blockchain technology to create new revenue streams.
The Key Steps here is Fan Tokens: Which will launch a fan token to engage supporters and provide unique benefits.
NFTs: Here the club will develop and sell NFTs related to memorable club moments and player highlights.
Secure Transactions: The club uses blockchain for secure ticketing and merchandise transactions. Here the Expected Revenue too will be high because of new revenue streams from fan token sales and NFTs.
The next page was tagged New Partnership Initiatives and its objective is to establish strategic partnerships to enhance the club’s growth.
The Key Steps here: is the Corporate Alliances: Which will partner with businesses for mutual benefits.. With International Collaborations: The club collaborates with international clubs and organizations which makes its job easier.
For the Government Support: The club seeks support from local and state governments for infrastructure and community projects.
Expected Revenue here too is, financial support and collaborative projects generating revenue.
The next page was titled: Digital Marketing/ Media & Monetization Training Center whose objective is to leverage on digital marketing to increase brand presence and revenue.
Its Key Steps: Are Social Media Campaigns: Which targeted social media campaigns to engage fans.
On Content Monetization: This monetizes video content on platforms like YouTube. Email Marketing etc. It also utilizes email marketing for promotions and fan engagement.
On Digital Advertising: The club offers digital advertising space on the club’s website and app.
Expected Revenue here too is an enhanced online presence leading to increased digital revenue.
The last page is Conclusion Training Experience Summary: It is on the recap of the key strategies to generate one billion Naira for the club.
Next Steps to achieve above are the immediate outlining actions to kick-start the implementation of all the stages on each page.
Call to Action, is the last item on the document which encourages stakeholders to support and participate in the club’s growth journey.
After perusing the document I asked myself several questions which I have no answer to.
One of them was why must we stop or discourage talented and hardworking people from doing what they know and also effect?
Since Tijjani has the courage to do this, why not engage him and see what he can do? If he succeeds I am sure it is everybody’s success, especially those following or supporting the team.
It is also beneficial to the government because it will no longer dip its hands in its coffers to fund the team.
For me we should tasked Tijjani Shehu Yahaya and people like Dr. Nura Sabon Sara and several others together to do the magic for us.
People with no capacity for anything should please give way for these geniuses to exhibit their knowledge and save Kano Pillars FC from financial mess.
Our people must start to detach or separate politics from the game of football. They must know the game of football has no religion, no political affiliation and it has no ethnicity.
They should go to history and know that the first players that played and represented Kano in the 50’ were all Igbos.
The game of soccer has no politics, no ethnicity and no religion on. It is blind to all these negative vices.
We should go for the best.
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